Annetta Powell, Professional success coach, Network Marketing,
explode your business profits, annettapowellonline.com
Many people are saying that article marketing is the oldest method
of internet marketing, and therefore ineffective. The truth, however, is that
it is actuallyand stillthe most effective tool in building up links to your
website. In fact, when article marketing is performed in a proper way, it can
really help you establish your online presence. What is interesting about
article marketing is the fact that this type of marketing begins long before
you start picking pretty words for your article. It starts before writing.
There are open secrets published somewhere telling you about the
best way to increase your online presence. What I will be sharing with you are
my five secrets to a effective article marketing campaign. Just as they have
given me the online credibility I now enjoy, I believe they will also empower
you as you establish your name online.
1. Before you even start writing your
article, it is important to first understand, know and study the nature of your
target market. It is good to remind yourself that your primary target is not
the machines, but people who are looking and hungry for answers. If you are
targeting search engine machines, you may not need to craft educated articles.
A few overused keywords are enough to please search engines. But if you are
targeting people who are looking for knowledgeable articles, invest on doing
research so that you can craft interesting, intellectual and commanding pieces
enough to arrest the interest of your readers.
2. Since you will be creating articles for
marketing purposes, it is good to balance your research on keywords that are
normally or commonly used by people who are turning to the internet to find
answers about issues involving life, business or anything under the sun. The
importance of finding the best keywords is to develop a healthy exposure in the
internet. In fact, what you are aiming for is to please the machines, the
search engines, so that they can pick up your keywords on their radar. If you
will research and use keywords that ordinary people across the globe are using
to find what they need, there is a huge possibility that your articles will be
picked up by several search engines.
3. What is interesting and I love about Yahoo!
craft titles and headlines is that they do it in such a way that readers will
forget the moment just to click whats inside the title. The simple marketing
strategy behind this technique (that I believe you can imitate) is to hypnotize
passersby and readers alike by crafting irresistible titles and headlines. They
may not so overly awkward as to drive people away, but do it in a manner that
will ignite the curiosity of a persons mind. Writing or better yet crafting a
title or a headline is an art that needs to be honed and developed through
research. The skill of crafting irresistible titles and headlines is not born
4. Yes, your primary goal in writing
articles is essentially to market your products or promote something about your
market, but do it in such a way that people will see you giving them valuable
information, instead of appearing like selling something. It is important to
understand that people go the internet to look, discover and know something,
not really to buy something. Your objective, therefore, is to provide them
accurate and valuable information about your product or services. The best and
effective way to do it is to present an honest overview of your products and
services and let the readers decide for themselves if they are going to buy or
not. By giving them accurate and valuable information in your articles are
enough to arrest their interest.
5. Finally, it is also important that you
promote your articles in other platform and venues. Promoting your articles is
as easy as sending out Tweets, sharing it through Facebook, linking it to your
blogs and promoting it in your newsletters.
I still have countless secrets about effective article marketing
to be shared with you, but I am running out of space. And so I invite you to
please visit my website at http://annettapowellonline.com to read for more.
Thanks a lot!
Your Professional Success Coach