Nowadays each business owners are trying to spread their
business into the global market through an eye catching website. While
designing their website they spend lots of their valuable time and invest much
money to bring more expensive features at their site. But when the site is
ready for online promotion they are searching those SEO firms who providing
their SEO services at the bellow
Those small business owners thought that a superb eye
catching website which has several kind of valuable feature that can easily
provide their products in front of their visitor is the prime criteria to get
effective visitors. But the completely under estimate the SEO campaign and the
thought that it is a simple thing that can be done by any one thus they
searching those SEO firms who are offering quick search engine ranking within a
bellow market rate.
Now the question is how to get quick rankings for a brand
new site? Here come the terminology ethical SEO procedures and non ethical SEO
procedures. Here comes the terminology white hat SEO optimization and black hat SEO
optimization. We all know that black hat technology is effective for some span
of time and if you continue the procedures for long term basis your website
will be band by the search engines.
These fake SEO services deals with the client in a short
term manner and promise them for quick ranking. SEO clients are also humans and
they thought that they will get ranked within a very short period with least
price. But they never ever asked those fake firms about the stability of their
ranking or the promotional way which are taken to promote their site. And after
the completion of their contract (say 3 to 4 moths later) the honey moon time
is over and they start facing ranking problem due to black hat techniques which
had been applied by those SEO services to show the quick ranking.
Some times it is viewed that fresh sites are banned by few
search engines due to use of heavy black hat techniques. Thus all on a sudden,
all kind of investment for that site will be meaningless and you are forced to
more investment to prepare your new website.
Where as white hat SEO simply follows the ethical ways where
you are able to receive late but stable ranking. It is similar like a child,
when new it takes time to stand up, then few moths later that can stand up but
facing problems to walk faster. After few months, that child able to work
faster but facing problems while running. In all these cases you need to pay
the support and kind attention to that child.
Search Engine Optimization Photo
By KERBSTONE from Pixabay