youth has always been the target to a variety of marketing campaigns
whether or not they are the end consumers. They are said to play an
influencing role in the buying decisions of the family and cannot be
ignored when it comes to creating marketing communication
At the same time, modern day internet marketing
strategies have been able to easily incorporate the youth into their
campaigns and this is mainly because of the dawn of Social media.
Social platforms on the web have made it extremely easy for marketers
to gain access to the youth. This is because they are more proficient
and adoptable to newer tools that are introduced on the net.
youth is naturally more tech savvy and expressive on social platforms
which makes it easier for marketers to gather relevant information on
demographics, attitudes, beliefs, likes and dislikes. Engaging the
youth on social media platforms assures creating for targeting
communication strategies which are more likely to hit home because of
the added information that marketers are privy to.
behavior and perceptions towards one’s own brand is easier to gauge
with the dawn of social networking websites. Here are some
interesting tips that you can consider when you wish to implement a
that engages the youth:
1. Do not ignore the power of the
mobile phone. You will be surprised with the kind of penetration you
will receive through mobile phones for your social media page. Most
youth today have grown up with mobile phones as a common
communication tool. The dawn of smart phones has opened doors to
innovative interaction between businesses and audiences. Social
experts are off the belief that a mobile friendly strategy is the
only way to achieve comprehensive marketing success.
Showing a subtle presence on popular social video broadcasting
websites such as Youtube is also an effective way to engage with the
young audience. This audience is more than used to scouting on these
websites for their favorite music videos and movie trailers. Brands
have the perfect opportunity to get creative and post videos which
entice the youth to watch and share them.
3. To be able to
attract he youth, you must learn how to speak their language. Even
though you may feel that logging on to a social networking website is
your opportunity to get in touch with the audiences, it is in fact
the other way round. You need to provide an interesting platform that
entices your audiences to get in touch with you and engage with a
community who follows your brand.
Creating a social
that effectively engages the younger audience is as challenging as it