importance of segmenting content and presenting it in a manner that can be
easily comprehended by the recipient is often neglected while carrying out
email marketing India campaigns, which is not the smartest thing to do.
are an exponentially increasing number of companies that are striving to make
headways in their business via email marketing India initiatives. Some are
succeeding, while others are just going on struggling. The difference is just a
matter of the approach that is adopted. More often than not, one tends to see
the big picture, and lay so much emphasis on it that the minute details are not
given the kind of attention they deserve. The result is not a pleasing one.
of the most ignored components of an email
marketing India campaign is the perpetual thumb rule of breaking down
information into different mailers if its getting too overwhelming. What
generally happens is that marketers want to leverage the opportunity of an
opened message to such an extent that they unintentionally overload the
recipient with information. This results in the latter getting so irritated
that he/she completely ignores the message, and does not open messages from the
sender in the times to come as well. Hence, its important to break down the
information into more consumable versions, so that the recipient can digest the
information and take an informed decision. In any case, its not the smartest
idea to trick the customer into buying the product or service, so its no point
trying to force the information to him/her.
important aspect of email marketing India campaigns is to write the most
attractive and compelling content at the beginning of the mailer, since
recipients often have the habit of not reading the entire mailer, and just
skimming through it. The response rates have dropped down significantly over the
past few years, and its very important to make use of every second. Its a
make or break situation with every recipient, and the email message needs to
achieve the former!