Stop sending me your crap!
Did that get your attention? If you know anything about me, this is
pretty BOLD opening line, but I have had it! Let me
explain.
How many of you get LOADS
and LOADS of emails from people who market on line with things that say. GET RICH NOW! Or this guy made a million dollars in 3 months! She
built her company to 6 figures in 90 days. Or my favorite, Let me show you
whats behind the curtain
.UGGGH. Not at all attractive! When I read that
crap, I feel like Im at a used car lot trying to be convinced to buy the most
banged up car in the showroom. This type of marketing is not very appealing to
me and as much as I want to believe that I can have a six-figure business is 90
days, it most likely is NOT going to happen. I’m sure that many of you have
tried this type of marketing at least once, and it probably didn’t feel good to
you either. I know I have.
The buzz right now is
social media marketing is all about communication and collaboration. So
with that message, some of us think that means that we just post about puppies
and kitties and fairies and moonbeams and never ever speak about our business
and how we might help others. Why? Well, because we are afraid to
put it out their for fear of rejection, and/or negative comments. Maybe someone
will think you are being pushy, sales-y or just obnoxious. I say, WHO
CARES! If you truly want a successful business, you need to stop hiding
and start marketing what you are brilliant, passionate and an expert at.
And in YOUR way, which if done correctly will never feel pushy, sales-y or
obnoxious.
And please stop trying to
copy the BIG marketing gurus because it wont work for you. I know! I tried
back when I started my business. It was not pretty, believe me!
But that doesnt mean that
you just give up either. Im asking you to stop quitting and start doing.
Start consistently marketing your business starting today! Marketing is
part of your business. Marketing is about letting people know who you are,
what you do and how you might be able to help them get the result they are
looking for. Great marketing should lead to sales.
I was at a conference
recently, and the overlying statement blew me away. I heard over and over again
that money is not what being in business is about. Well, yes it is.
Unless you have all the cash you need, then you must make money to survive.
Sorry if I offend some of you, but that is the hard truth.
The thing that you have to
realize is your marketing must match your persona. You must be in communication
with your target market in a way that they can relate and respond to, and you
must know who that target market is.
So, as I step off my soap
box for now, I want you to know that my true passion is helping you market your
company authentically, using your own persona, and stepping out to finally show
others why you are the expert in your field. Its not rocket science
, but
there is a strategy that needs to be followed to successfully to market to your
audience on-line.
{pixabay|100|campaign}