Think of e-marketing? What is the first thing that comes to your mind when you think about this term? I dont know about you, but the first thing that comes to my mind is a website. But are there any other tools that can help you open the doors to gaining new customers? There surely are! Think of an email, online advertising etc. All these are parts of an e-marketing and it should be noted that using them is much cheaper than using traditional advertising by the means of press and television.But are there really that many people who use the Internet these days?. The answer is a definite yes. Did you know that more than 30 million people in the United Kingdom use the Internet on a regular basis? And there are more than 82 percent of people who use mobile phones. This demonstrates that using e-marketing opens the doors to a huge number of people, many of whom may be your potential customers.Another interesting fact that shows how important it is to put e-marketing on the list of your agenda is that people these days spend more time navigating the Net than reading all printed materials taken together. And it means that sooner or later people may start spending more time in front of their computer screens than in front of their television sets.Having read this far I hope I have managed to persuade you how important it is to start using emarketing and the sooner you start, the better.If you are selling a product or service, then getting a web presence should be your next logical step. Creating a website is a relatively easy thing to do, especially if you have time to learn how to create websites. But if you dont have this time, then there are plenty of companies that can assist you with it. Searing Google for a term digital agency in los angeles will reveal that there are more than 350 million result pages. This means that searching for a company that can helpyou with this assignment should not be a problem, provided that you can afford paying for their services.But if you have more important things to do than looking for someone to create your companys website, you may as well start your e-marketing activity by creating a listing in one of many online business directories that are local to your business. There is a huge chance that someone will come across this listing and will give you a call to inquire for more information on products and services that you sell.There is one important thing to know though. The use of the Internet is growing with every minute and this means that more and more people are establishing their online presence. Even if for the time being you decide not to create a website of your own, you should still consider coming up with its domain name (website address). This website address should be memorable and very easy to type into a web browser address bar.There are plenty of resources that can help you come up with an interesting domain name for your business. It is important not to drag your feet, otherwise it may be taken. Here are just a few things to keep in mind when choosing a domain name for your business:it should be easily to remember;it should relate to your business so when someone hears it, they will know what kind of services or products you sell;It should not violate any trademarks.Hopefully you will find this information useful. Please understand: it is better to start implementing e-marketing strategies late, than never. Otherwise you risk going bankrupt.
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ABOUT THE AUTHOR
Alex Kravchenko runs a blog called Notes on Business. Visit it to find more great resources on Marketing and Running a small business.