South Africa is a large consumer market with a growing e-commerce sector that’s projected to reach over R306 billion in 2021. Naturally, succeeding in this market does have its challenges. Fortunately, by following some best practices, you can drive conversions and, in turn, maximise your revenue.
An introduction to e-commerce hosting and software
The first step? Choosing between a hosted or self-hosted e-commerce platform. Shopify is a popular hosted solution, as it enables you to launch your store within minutes:
However, the ease of this platform does come at a cost. You can only use the tools provided by Shopify, and the add-ons that are available in the platform’s marketplace. This can limit your options, particularly if you have a specific creative vision in mind. You also won’t be able to choose…