Your website is a space you own – a place on the Internet where you have a good deal of control.
It can be the hub of your entire digital marketing strategy. When people visit your website, you want them to buy into your message. All the parts of your website, seen and unseen, exist for this goal of converting customers.
Understanding website anatomy
In this competition for human attention, your website delivers an experience. In a high-performing website, each aspect of the site fulfills a purpose. The design instills a feeling about the personality of your brand and guides the eye and the mouse.
The information unfolds just as the user wants to know more. Visiting robots are also able to understand the value of your offering, so they rush back to tell search engines that you make the Internet a better place.
An intentional website strategy involves working within the constraints of website anatomy. We’ve been given a wonderful gift from all the collaborators who have…