The popularity of the social web greatly increases
opportunities to expand viral marketing efforts like never before. In face-to-face methods of communication,
there are limitations in reaching your audience. The social web allows for multiple avenues.
With the emergence of the social web, the options are unending when it
comes to the path you might take. Here
are 7 tips for using the social web to achieve viral marketing results.
Tip #1: Attract the social
web. The first thing you should do is
make improvements to your website that will appeal to the social web. Be sure to include a link on your site that
makes it possible for visitors to invite their friends. Consider offering incentives to the person
who invites his/her friends when they join.
You could set up a contest to reward the person who invites the most
people. Then, give away a t-shirt with
your logo or e-books to the winner.
Tip #2: Take advantage of
MySpace. MySpace is one of the most
popular social websites. If you know
people who have MySpace pages, you can establish a niche network
community. Set one up according to
common interests. You can post your
articles on your page and invite others to comment. Or, think about writing teasers to your
articles and posting links to your full articles on your page.
Tip #3: Go to
YourElevatorPitch. Its a free way to
announce your business and services. The
users have an opportunity to rate your ad pitches. You can also include a link to your site.
Tip #4: Visit a site called Digg. Digg is news popularity website thats based
on the community. If you can get your
blog article on the front page, you are likely to get thousands of
visitors. Some may even become your
regulars. Take time to get to know what
types of articles get the front page advantage at Digg. Make efforts to target Digg users with your
Tip #5: Create an account with
LinkedIn. Its a community of
experienced professionals online. It
gives you the opportunity to network with other professionals in your
field. Consider offering some free
services to the professionals while inviting their recommendations, which will
be posted in your profile. LinkedIn is a
great way for someone to hear about your business.
Tip #6: Discover what Delicious
can do for you. Delicious is a social
book-marking site to keep your bookmarks online. Its not a dot-com domain, so Google it to
find out the URL. Start by creating a
friend network where you can find out what type of articles they are interested
in book-marking. Then, write your blog
articles to cater to the style that they value.
Tip #7: Take a look at
Squidoo. Squidoo gives you the
opportunity to create lenses, or web pages, about any topic you want. It lets you create any number of lenses that
you want, while allowing you to include external links. The search engines tend to favor Squidoo
lenses. Therefore, your website will
benefit from free external in-bound links.
Other opportunities include YouTube and Flickr, which prove to be
valuable when it comes to getting your name out there. Both sites let you use multimedia
contents. You are sure to get recognized
with humorous material.
Social Marketing Photo
By geralt from Pixabay