Marketing is one of the most important factors that
assure the success of any business enterprise. Among different strategies of
marketing we will stick only with direct marketing.
Direct marketing is a type of marketing that distinguishes from
other types because of its two main defining characteristics. First, it
attempts to send its messages directly to customers without using intervening
media. This also includes commercial communication such as direct mail, e-mail
marketing with consumers or businesses. Second, it is focused on driving a
specific “call-to-action.” This aspect of direct marketing involves
an emphasis on trackable, measurable, positive answers from consumers.
In direct marketing there are further types
different from each other in terms of methodology and results. However, doing
your internet business, you need to choose only that method which can produce
the best outcome for your efforts. This is where you can explore the technique
of using direct mail marketing services to have a bright future in the
business.
For attracting and gaining new customers you can
choose any of the following stratagems of direct marketing:
1. Direct Mail
A method most
frequently used in direct marketing is direct mail. Direct mail allows you to
devise marketing sections in different forms. It includes envelope mailers,
catalogues, self-mailers, snap mailers, dimensional mailers, brochures, and
postcards. Before writing direct mail make it sure that you have specific market
target that you want to achieve.
2. Telemarketing
Telemarketing
is another method of direct marketing that has the advantage of speed in a
marketing campaign. It enables you to contact with your clients using
telephone. Whenever you make a telephone call, first introduce yourself and
then go on to your purpose. Briefly describe your product or service and add how
it solves the clients needs. At the end you can also ask for a face to face
meeting, or to get permission to send them information via e-mail.
3. Direct Response
In direct
response
, the customer responds to the marketing message directly. An example
of this would be infomercials where the clients view a television presentation
of a product. They can purchase this product with a credit card over the
telephone or internet.
4. Personal Selling
Personal sale
calls is another technique of direct marketing. First conduct a research on the
companies or the target that you are trying to sell your product. For this you
can buy a list from a reputable list company. If you take this list make sure
that you have complete information on your target market.
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