Recent analysis on the next decade job opportunities shows Digital Marketing as one of the most demanding in the game .Even though only small percentage of it is explored in India .The Demand for Digital Marketers will rise within next five years.
Now let me explain what is Digital Marketing, As we know in traditional marketing for e.g.: If we want to introduce new business services in the market or say a new house hold product to be launched by a new company .What we do? We just advertise in newspapers, by flex or through sales representative. Some put it as video ads on TV and Radio.
But In Digital Marketing we will do this entire thing digitally which means as digital datas with the help of internet facilities. As we know the world is using this greatest innovation of an era called “smart phones “these days. According to studies 4.39 billion internet users in 2019 and 3, 48 billion social media users. By the process of Digital Marketing Techniques you can bring your company or product to the top on the internet search to make an impression on the viewers.
Specifically saying, when you want to search some datas about anything from the internet, you Google and the link coming first will be clicked by you to view it.By Digital Marketing Techniques one can bring their products or services up in the Google search .Thus tempting the viewers to switch into the specific Ad among the many .The promoting of Ads can be done via Google search, YouTube, Social Medias such as Instagram, Facebook, Whatsapp etc.
Now let’s discuss about it.
Suppose I have a start up on CCTV installation and Servicing Company. And I want everyone to know about it and call me for the services. So I decided to approach a DM Professional, and thus my company will be very much known to the needed against the competitors in the market.
If someone searches for the CCTV services for their home in internet, lot of companies name and link pops- up .And the customer will select the one displayed first or near to him isn’t it? So certain techniques had to be done to make it on the top of the search result. And this is what all about a DM course.
Digital marketing skills can be learned with patience, hard work and determination. You can train yourself to acquire the skills needed to launch effective digital marketing campaign for you brand. This is not for everyone, but the skills can be learned. All the information and tools you need are at your fingertips. It’s all about dedicating time and energy to learn them
Essential skills needed
1.Search Engine Optimization and Search engine marketing
Are the main strategies responsible for driving traffic to you website. A deep understanding of it translates to better execution of your marketing stratagies.Its important to stay updated and fully aware of latest algorithms updated and factors that affect search ranking
Refer to use of fundamental technique and modern software to collect and process extensive collection of datas from various online interaction of your target market to analyze and to study your customer and create marketing strategies
Connecting with your target audience using relevant messages and convincing them to take into desired actions and creatively incorporating Key words.
Empathy –start asking yourself if you were the customer, how you would want to market it, how you would want the reach an spoken
These social media advertising, boosted post ,hash tag, bussiness paged, group and more indeed there is lot to learn
Using the right hash tags, regulatory posting entertaining and relevant contents. Without a proper understanding of the socials media ads work you may end up spending more than you need to and fail to reach the right audience
To establish a good relation with the customer
Learn and develop you skills for Digital marketing by Joining the relevant Courses and Explore the world of opportunities.