Whats on the horizon in the land of digital marketing? The
digital marketing New Age has already begun to dawn upon us with the likes of
viral video.Also, who can ignore the increasing number of sites now using
embedded video to reach customers, both new and old? Speaking of the Internet,
marketers are exploring the new territory of social bookmarking to make that
next step forward, and contextual advertising is set to soar with new wings as
more and more online advertising networks continue to step up to the plate.Viral
Video With viral video turning homeless men and elementary aged kids into
superstars overnight, this is one digital marketing tool of the New Age that is
sure to be receiving major attention.Now that marketers have seen hard proof
that any video sensational and popular enough to go viral can bring in the big
advertisement bucks, were sure to see more of the not-so-accidental versions
spring up all over the Net.With so much money on the table, business savvy
marketers are sure to have this Digital Marketing tool down to a science in no
time.Website Video The latest marketing research has shown that placing a video
on ones site tends to engage the reader on a higher level than a well-designed
site with mediocre content.Specifically, linking to YouTube videos seems to
increase search rankings as well.Thats why a growing number of sites these days
begin with an automatic rendition of the company story or a visible walk
through an investment property complete with lively narratives.Here, the
marketings face-to-face nature can mean the difference between scattered,
intermittent sales activity, and steady increase.Social Bookmarking Sites
Successful and experienced marketers have pushed passed the basics of Facebook
and Twitter and now have their eyes focused on social bookmarking sites as the
next top digital marketing tool.Social bookmarking sites allow visitors to save
and share bookmarks as well as to rank the value of the bookmark on polls and
provide feedback and commentary about each one.Bookmarking to ones own site can
generate the buzz necessary to meet marketing goals.When the bookmark is
shared, ranked highly, or commented on, it can result in more exposure for an
online business.Contextual Advertising Googles Adsense is a primary example of
online advertising networks advocating contextual advertising.Contextual
advertising refers to the text links seen, for instance, next to a Gmail inbox.These
ads were tied to the content of the email via special algorithms.The idea is
that potential customers are more likely to click ad links that are relevant to
their current interests and activities.Thus, the content of any web page can be
contextualized to display targeted online ads, and just about all Boston SEO
Services are ready and willing to assist with this.Article Writing One of the
latest ways to drive traffic to your website is article writing.Most article
writing is done on publishing sites, such as eZine or About.com, as a form of
Search Engine Marketing .These sites have hierarchies or writer rankings which
increase article exposure and rank.By including keywords within articles,
marketers and business owners get the attention of search engine bots.ThusArticle
Search, the articles content becomes a means of advertising ones business or
affiliate connection.This drives traffic to such sites and helps increase
search engine ranking through backlinks.

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