In far too many instances people believe that when they are marketing with articles, they have to do tricky or fancy things to make their marketing campaign “work”.
In truth achieving a higher search engine ranking and a real surge in visitors is really simple:
1 – Firstly, you must focus on your website or blog.
Fill your site with lots of really helpful and interesting information for your viewers. It’s agreat idea to ensure your website is packed full of valuable content and that it’s updated on a regular basis.
Your first task is to design a website that pleases your viewers. If your viewers are happy, then Google and the other search engines will be as well. The objective of Google and the other search engines is simple, satisfy its search customers, so if Google’s customers (who are also your viewers) are thrilled with what they discover on your website, then Google is going to be delighted as well.
2 – After creating a stellar website, then you turn your attention to marketing it.
Just as a brick and mortar store has to market itself to attract customers, so you need to market your website.
Don’t forget your agenda and Google’s is the same–Google want to please their customers and you want to please yours. When you provide value to your customers via the content on your website, Google and the other search engines will come to know the value of your website and rank it accordingly.
It would be easy for you to get the impression from other website owners that Google and the other search engines are their enemy, something they feel they need to outwit and is a little scary. This is really is very wrong–In exactly the same way that a travel agency should be an ally to a hotel that it refers to, so Google are an ally to your website.
In the world of search engines and website marketing, the main language is links. The links that are going to your website tell Google and the other search engines a huge amount about the topic and value of your website.
A link serves at least two main purposes on the internet:
* It is a type of transportation. By clicking on a link on one web page, you are “transported” to another web page.
* It communicates information to Google and the other search engines about your website’s topic and value.
You can influence where your website sits in a search engine’s rankings by how consistently you market your website and the quality of the information on it.
Submitting articles is a fantastic way to promote your website. It accomplishes these goals:
1 – Article Marketing builds quality links to your website. Articles are often picked up by very niche specific publishers, so there is a good chance that your article will be published on a site covering a related subject to your own.
You are able to use your keyword terms within your resource box to form the link going back to your site. The words that form a link are called “anchor text”, and the search engines use these words to discover how to rank your website and what it is all about.
2 – Marketing with articles drives traffic to your website by spreading the word about it. Ezines and other websites can republish your articles. People who see you article either in an ezine or on a website can click the link in your resource box and be taken to your site.
3 – Marketing with articles builds client confidence. When a potential customer reads your knowledgeable and well-written article, then they come away thinking, “Do you know what, this guy knows his stuff! I can trust him to give me good advice”. The more confidence that prospect has in you, the more likely they will become one of your customers.
Articles that have been created as part of an article marketing campaign are referred to as ‘free reprint articles’, this is because online publishers are able to republish them free of charge. The payback for the author are the three benefits detailed above. The vehicle for getting these benefits comes via the author resource box, which usually includes a link to your website and a reason to visit it, your name and a brief description of your company.
* Start creating articles that teach your readers something they need to know.
* Write a thoughtful resource box designed to inspire readers to click the link to your website.
* Submit articles to article directories and internet publishers.