CREATING YOUR OWN WEBSITEThe internet is a world wide phenomenon; sites from all over the world are available to us at any time of the day, which is why more and more people are website creating. But why is this? Well whether you want to learn about starting home based business, or promote your views and opinions, the internet is one of the easiest and cheapest ways to get yourself out there! But in order to design your own website and have a successful website, there are a few things you should do. WHAT NAME SHOULD YOU HAVEFirstly, put a lot of thought into the name of your website. Statistics show that people are more drawn to websites with catchy or witty names, so it is important you do not just skim over the name of your site. Surprisingly, the key to design your own website is in the finer details, try to put yourself from a consumer point of view. With a well thought out name, you could have the potential to be creating your own website that truly sticks in people’s minds, ensuring that your website will be referred around, increasing revenue to your site too! DO NOT FORGET THE DESIGN OF YOUR WEBSITEDo not forget the design of your site however, if you have a web designer, it is important you keep in good contact with them. Discuss the themes of your site, what you are selling, and how you want it to look. Be very clear about your intentions, and do not accept anything you do not like. Going with your gut instinct is often wise, so if you do not feel comfortable with what could potentially be your site, then just say no.Alternatively if you are starting home based business and making your own site, there are a few things to remember in order to prevent yourself from getting carried away! NEAT AND TIDY NAVIGATIONMake sure that your navigation is neat and easy to use, the links on your web site creating play a key role on the ease of use your website has. What is the first thing that you do when you visit a new website? You read the first page, then you have a look at the navigation to see if there is anything else that interests you into looking further, at this stage during a consumers visit, it is important that they can easily navigate, and that your links are catchy, short and interesting. Also, coming back to your home page, you need to ensure that your text is readable, and spaced out well, in order to give your readers an easy reading experience. People tend to shy away from big blocks of text because it looks boring and is a strain on the eyes! Always keep your visitors in mind. KEEP YOUR LAYOUT CLEANAnd keep your layout clean! Layout with lots of white space can often enhance the way a site looks, and helps to keep the focus on the content, splashes of colour can often look very effective and professional to, which can enhance the overall feel of your site.But seriously, why have a nice looking site when there is nobody visiting it? That is where Internet Marketing comes in. Internet Marketing is a range of different things that basically increase traffic when you design your own website, ensuring you have plenty of visitors from all around the globe! Internet marketing can come in many forms, so it is important that you know what you can do, and what would be the best way to approach marketing for your site. INCREASE YOUR SEO REVENUEOne thing you can do; is increase your Search Engine revenue. By determining what the keywords of your site are (for example if you sell autographs your keywords could be Autographs, Memorabilia, Celebrities, Signed Photos) you can increase the usage of said keywords, so that when people search for them, your site is more likely to come up. You could also seek the help of what are known as Search Engine Optimization Firms, who can help you bulk up your key word count, and keywords that are not being used much on other sites, increasing traffic to your site heavily. CREATE BACK LINKSYou might also find it worthwhile to create ‘Link Backs’ to your site. By writing articles or blogs about your site and linking back to it, you are creating a wider base for your site, meaning that if someone clicks on your article, they will then have the link their to go straight to your site. Of course, the more link-backs that you have, the higher up you will appear on Search Engines. GOOD OLD ADVERTISINGAnd of course lets not forget that when you are starting home based business there is good old advertising! There is Radio, TV, Magazine and of course Mail Marketing, but none of these are as effective, or reach as wide a market as Internet marketing does! You can go about advertising online in a range of different ways. You can advertise with Pop-Ups or Banners on sites that relate to your site (for example if your site is about antique cars, perhaps you could advertise on sites selling antique cars). By doing this, your pop-ups and banners are being seen by people all over the world, and on sites where your website would appeal to more relevant readers to!
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