When used appropriately, no other marketing material can measure up to the marketing power of postcards. They make your target customers aware of your business and product or service, and motivate them to take action.
Maybe you are asking now, arent postcard a little old-fashioned
compared to a flashy new website? Maybe. But direct mail marketing has
come full circle these days. An old-fashioned marketing medium such as
postcards, which might have been regarded as out-of-date in the past
years, is now a state-of-the-art medium.
So, what makes postcards an effective marketing tool?
One good reason is that these cards can’t be deleted. Think of it this
way. How many junk emails do you receive every day? Do you actually
read them all? If you are like others, you probably hit the delete key
before you read the message. With post cards, you can be sure that your
message will be seen and read by your target customers.
Another reason post cards work is because they are exceedingly
visual. With many people likely too busy to read a lot of words, your
postcard you can communicate your message in an instant.
Here are ways to deliver your marketing message through postcard:
1. Use great images and graphics. A picture tells a
thousand words. With the right picture, you can be sure your message
is communicated in the best way. If possible, put the picture in front
of the card to add up to its compelling looks.
2. Interchange the contents of the front and back side.
Conventionally, the photo and headline is put in front and the back side
contains the sales pitch, stamp, and address. You can consider trading
off the contents of the two sides. For instance, you can put both your
photo and headline at the back together with the address. The reason
here is postal carriers look at the address when delivering mail, so the
tendency is to place the mail facing up. This means your target
customers will see the back side first.
3. Present a question. One good way to get your target
customers to turn your card from the front to the back is to present a
question in front, then provide the answer at the back. Be sure to
present an enticing question that people will want to know the answer
and in return read through the other side.
4. Use your card as an invitation. Most post cards don’t try
to sell to target customers straight from the card. Instead, they
encourage them to take the next step. Why not try using your card as a
formal and personal invitation. If you have an upcoming event or
seminar, invite your prospects to it. This will be a great way to make
the next step, which is to make your sales pitch.
5. Present product differences. If you want to compare your
product or service against your competition, consider using a parameter
to highlight that your product or service tops the competition. You
could integrate this in the overall design of your postcards
6. Don’t hold back on the paper used. When it comes to your
cards, the paper used is as important as the design itself. If you use
flimsy and low quality paper, people will look at you in the same waya
flimsy and poor quality business. Make sure that the paper you use is
thick and heavy. You can try using a gloss or matte finish on the paper
to create a credible and professional look on your card.