One of the most important features of marketing that gets people
exchanges. The public knows the needs of the four main sources. People can
require the provision of goods or services by making everything they need themselves.
This is referred to as subsistence agriculture. Of course, knows the history
and techniques of self-sufficiency such as violence (robbery, racketeering,
wars, etc.), charitable relief. However, these methods are not those of
self-sufficiency marketing object. The pursuit of benefit in exchange for the
recovery of the conflicting needs of the entity – that is by far the shortest
description of marketing.

Marketing is seen as a product, service and exchange of ideas. Eligible
individuals and organizations objectives and needs, planning and
implementation. In this case, emphasis on marketing activities and the
desirability of planning. In addition, this definition reflects the three
fundamental concepts of marketing: product (method needs), needs (consumer
motives and behavior), exchange (market mechanisms, ensure supply and demand
interactions).

Marketing can also be seen as a management function in the organization
and targeted commercial activities. Such a definition of marketing is more
targeted marketing activities. In our view, perhaps the most accurately be
described as the marketing of goods, services, organizations, people and ideas
in the areas of demand prediction, management and exchange through
satisfaction.

Made to predict the demand can only be continually
investigating the needs of users.

Demand management – it means to promote and regulate affect. Stimulate
demand can be inducers of consumer desire to buy exactly what the company
offers. This can be done attractively format product, widely spreading
knowledge about it. Affect the demand can be credited to the buyers by
providing guarantees, widely spreading the goods market, etc. To control the
demand is just as necessary as the seasonal and even faster fluctuations may
adversely affect the company’s activities.

Demand-side understood not only as the normal functioning of the
acquired product or quality requirements are met, but also as an after-sales
service, availability of different product options, product safety
administration, etc. In order to satisfy the consumer, it is necessary that the
product is substantially in line with its expectations.

Made marketing definition highlights the fact that its principles are
seen in all areas. Probably unlikely to find an area where we could not apply
the principles of marketing. Therefore, knowledge of marketing principles is
useful for those, whose activities are to marketing seems not directly related
– but they can be successfully used by doctors and lawyers, accountants and
consulting specialists, researchers, etc. In addition, they can be very useful
for educational, cultural, artistic, sporting and other non-commercial
organizations. After all it is important to understand the customer, patient,
customer or visitor to understand his needs and to meet them.

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