Often when marketing with articles, it’s far too easy to get the mistaken impression that you have to do something tricky or fancy in order for your marketing efforts to “work”.
Actually, achieving a higher website ranking and the associated upsurge in visitors really is very simple:
1 – First, you need to focus on your website or blog.
Fill your site with information that your viewers will find helpful. It is a really good idea to ensure your website is loaded with valuable content and that it is updated with new information regularly.
The first task you have is design a website that is focused on the needs of your viewers. If your viewers are happy, then Google and the other search engines will be too. The search engine’s goal is to satisfy its search customers, so if Google’s customers (who are also your viewers) are happy with what they discover on your website, then Google is going to be thrilled as well.
2 – Once you have designed a stella website you turn your attention to marketing it.
Just as a brick and mortar store needs to market itself to attract customers, so you must also market your website.
Remember that both you and Google have the same agenda–Google want to please their customers and you want to please yours. By delivering value to your customers via the content on your website, search engines will understand the value of your website and rank it accordingly.
Often you may get the impression from other website owners that Google is their enemy, something that they are afraid of or feel like they need to outwit. That is totally not the case–In exactly the same way that a travel agency is an ally to a hotel that it refers to, so The search engines can and will be an ally to your website.
Within the world of search engines and website marketing, the primary language is links. It’s via these links to your website that Google is able to establish the topic and value of your website.
There are two main purposes served by links on the web:
* It is a type of transportation. By simply clicking on the link on one page the viewer is transported to another web page.
* It communicates information to Google and the other search engines about your website’s topic and value.
It is possible for you to influence where your website appears in Google’s rankings by how consistently you market your website and the quality of the information on it.
Article marketing is a fantastic way to promote your website and will accomplish the following three goals:
1 – Article Marketing builds good quality links to your website. Niche specific publishers are always looking for relevant, good quality content, so there is a good chance that your article will be published on a site that is on a topic related to your own website.
You can use your keyword terms in your resource box to create the link going back to your site. These linking words are known as “anchor text”, and the search engines use these words to understand how to rank your website and what it is all about.
2 – Article marketing brings attention to your website by spreading the word about it. Your articles can be republished on other websites and in ezines. People who see you article either on a website or in an ezine simply click the link in your resource box and be taken to your site.
3 – Article Marketing increases customer confidence. When a potential customer reads your knowledgeable and well-written article, then they come away thinking, “Hey, this person knows his stuff! I can trust him to give me good advice”. Quite simply the more confidence that you can engender in a reader, the more likely they will become one of your customers.
Articles that have been produced as part of an article marketing campaign are more commonly known as ‘free reprint articles’, this is because online publishers are able to republish them online without any charge. The ‘payments’ that you receive as the author are the three benefits mentioned above. The way in which you get these benefits is via the author resource box, which generally includes a link to your website and a reason to visit it, your name and a brief description of your company.
* Start producing articles that teach your readers something they need to know.
* Write a well thought through resource box designed to inspire readers to click the link to your website.
* Start submitting articles to article directories and internet publishers.