Content marketing strategy is all about answering your audience’s questions and providing them with valuable content and solutions on a consistent basis.
The longer you can keep your audience engaged with your brand’s messaging — whether it’s through blog posts, emails, or social media — the more likely they are to trust you, and eventually buy from you.
I remember, in the days of old, reading Jello-O ads in my mom’s magazines. These ads featured pictures of Jello-O molds paired with unusual salads and offered at least one recipe, if not several. The marketers behind these ads knew your mom would cut out the ads and place them on the refrigerator or store them in her recipe book. This was content marketing.
Now content marketing has changed. In addition to placing recipe ads in magazines, we now have blogs, Instagram posts, Pinterest pictures, email newsletters, eBooks, and the like, to offer valuable solutions to your audience,…