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College students come from various areas all over the nation as well as some from different parts of the world. A free shirt may not suit many of the personal styles of these students. Not all college students drink coffee or would use a water bottle in class so those objects may be forgotten about or shoved into a drawer. A Frisbee is a common freebie tool which is an interesting choice considering very few people use one regularly. The one thing a college student needs and always brings with them are their keys. Whether they are bringing just a key to their dorm room or a range of keys they will use a keychain. If a student only has one or a few keys to keep track of they will use a keychain. This will make their keys easier to find which is a constant struggle for most students. They will carry these around with them wherever they go and they will be kept in plain site for the most part in their residence. Not only will the consumer who owns the key ring see the ad but so will those close to them. Most university students have at least one roommate or reside at home with their parents and other siblings. By placing an ad on an item that is nearly always viewable the promoting efforts will reach far more people. When the term begins there are always a variety of marketing items given to students. Some are advertisements for banks nearby, grocery stores to shop at, cable companies, and a variety of other businesses. Just a while into the semester the water bottles have been thrown away, the shirts are tucked into the bottom of the last drawer, and the Frisbees are in the back of the closet or on top of a dorm building. The key chains however remain effective throughout the year. It may even be possible for a student to keep that key ring with them for quite some time. Providing a marketing product that is used every day and taken nearly everywhere increases its effectiveness in advertising a corporation.Source: Free Articles from ArticlesFactory.com

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