Embracing the ever frugal mindset of customers, there is no denying that coupon marketing as a strategy has been traditionally a successful one.
Moving on from conventionally cutting out coupons from newspapers, the day and age of e-commerce has given rise to e-coupons and codes which give shoppers access to amazing deals and businesses a chance to expand their consumer base.
The following list of business types has been able to effectively embrace this strategy to bring in higher conversion rates:
When one talks about e-commerce, the first sector that crops up in one’s head is the retail sector. This industry is probably the most impacted due to the advent of ecommerce. Coupon marketing has been effectively put to use on a variety of e-stores like Flipkart, Amazon, Snapdeal, eBay, etc. where coupon codes are released for temporary flash sales, long-term minimum order purchases or even for specific items and categories.
With an increasing number of mom and pop eateries as well as large food chains providing options to place orders online, the sector has been able to successfully make use of coupon codes to introduce meals at discounts, free delivery, priority service and other valuable options to their customers.
Cinema halls too, have chosen to get on the bandwagon by putting up a variety of offers in the lines of “Free Pop Corn with a Movie Ticket” and other exciting discounts to attract more and more customers to get out of the comforts of their home and catch a movie at the theatre. With cinema halls allowing you to purchase tickets in advance online, executing a coupon marketing strategy has never been easier.
When was the last time you impulsively bought yourself a flight ticket at the first price that you were quoted online? With the number of deal hunters growing at a faster rate in this sector than any other, coupon marketing is an effective tool not only to attract new customers but also keep the old ones happy. However, considering how tough the competition is in the airline sector, it is best to introduce offers that have a temporary validity.
Similarly, a number of travel websites are guaranteeing lowest prices to their customers. With the help of smart coupon marketing, your travel website or hotel chain too can offer to your clients exciting deals and offers during the off-season or when business is low. A large number of hotels today are offering special discounts and rates for Mile High Club Members and customers with other such affiliations.
Event marketing and ticket selling websites find significant value in using coupons and discount codes to attract customers and please sponsors. Such websites offer significant room for creative affiliations between event organizers and sponsors. In addition to enhanced branding opportunities, these website platforms can also be used by sponsors to market discount coupons for their offerings. Additional co-branding opportunities on joint coupons are excellent for placement on third party websites.
With the internet permitting increased reach even locally, Spas and Salons are getting creative with their discount offerings by releasing special coupons for customers that provide positive ratings or reviews. This way, these establishments are not only encouraging newer people come and try out their services, but they are also encouraging customers to help promote their business online.