Bulk Email Marketing is a marketing strategy where a marketer or
business owner usually sends email marketing messages or newsletters to a
huge list of subscribers. It is also referred to as mass email marketing.
This type of marketing strategy can help promote your products and
services. However, it can also blacklist your business as spam by your
prospects and subscribers. Most especially if you dont practice the
important principles of email marketing.
To prevent your mass email marketing campaign from being regarded as
spam, you have to make sure that you follow the necessary email
Here are some email marketing tips to make your mass email marketing successful:
Email Marketing Tip #1: The Subject Line. This is
the first thing that subscribers will see as soon as they check their
inbox. That is why your email copywriting subject line must be powerful
enough to make them feel compelled to open it. You may also include
the company name in the subject line. This will allow subscribers to
recognize that the email message is from a trusted source.
Email Marketing Tip #2: The Design. If you want to
attract more prospects and customers, then you must go beyond sending
email messages with plain text. Your email content must have a colorful
and attractive design that will entice people to open, read and check
out your product. To make your branding more effective, you must
include your business logo together with images of the product. This is
more attractive than just plain text.
Email Marketing Tip #3: The Spam Filters. This is
another element that every business owner or marketer has to worry
about. No one would want their email messages to look like spam. That
is why your email content must look seamless and refined. Refrain from
using symbols of financial units to trick readers that they can make
money with your product. This gets usually blocked by spam filters.
Emails that look non-sense with plenty of grammar and spelling errors
are usually blocked as well. If possible, you can ask your subscribers
to include your email address on their contact list. More importantly,
your email must be useful and informative. These things will help your
emails avoid the spam filters.
Email Marketing Tip #4: The Message. The email
copy itself must be written in a way that will not make your
subscribers think that you are just there to sell something. To avoid
this, your mass email marketing messages must be written in newsletter
form. This format tells subscribers what is going on with your company.
It also provides an update on your newest line of products and any
promotional events. An email newsletter form enables you to discuss the
benefits of availing the product.
Email Marketing Tip #5: The unsubscription link. You
must always have an unsubscription link in your email.If the user
unsubscribes from your list, you must stop sending emails to that email
Email Marketing Tip #6: Email redundancy. Avoid
sending same message multiple times to same email ID. Your Email
Marketing Software should have reliable tracking to control redundant
Email Marketing Tip #7: Email Attachments. Many
email clients will not allow attachments while receiving and may mark
such email as SPAM or move to JUNK folders. You need to avoid
attachments to reach your subscribers inbox. In case if you want to
show some attachments to your subscribers, upload on your website and
send an URL to download the file.
Email Marketing Tip #8: Email Content. Try to reduce
the email content in order to deliver fast and also to improve readers
count. Make simple and clear text message with link to your site
regarding the announcement. Email Marketing best practices is to avoid
SPAM and reaching recipients inbox. Text emails are faster than HTML
emails and may avoid many SPAM issue
Email Marketing Tip #9: Avoid SPAM filtered words in your article to reach your audiences.
Some of the more commonly used phrases that ISPs and mail clients filter out include:
As Seen On
Consolidate Your Debt
Give it away, Giving it away
No cost, No fees Offer
Save up to
Unsecured debt or credit
Visit our web site
While Supplies last
Why pay more?
Work at home
Youve been selected
Double your income
Youre a Winner!
Multi level Marketing
Search Engine Listings
Email Marketing Tip #10: Most of the emails should
be delivered to your subscribers in the week days to get maximum
benefits. However, personal user products like weight loss, health,
beauty items, etc. and related emails must be delivered in the holidays
to get more attention.
People will love to search these kind of products in the week ends at home, not at office.
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