When you think of branding, you might think that its only for big business like Sears or PetSmart or Google, but nothing could be further from the truth! Branding is a valuable tool that many companies use, and when you think about the many advantages that it offers, you will realize that a brand is something that your business needs!
A brand is essentially a promise to your customer. When you have a brand, you are promising your customer a certain level of quality and service. A brand can represent many things and with the proper amount of advertising and marketing, these things can be called up with a single image. When thinking about branding, consider the things that you want your company to represent to the customer.
When you start thinking about how to brand your business, first think about your customer base. What will get their attention and what will they respond to? If you already have something that you think your customer base needs, than the next step is to make them aware that they need it and that you can provide it. In terms of marketing, make sure that you go where your customer base does. Think about attending seminars, conferences and conventions, both as a participant and a vendor.
When you are putting a brand on your business, be aware that you also need a logo. Think about a logo as being a form of shorthand for your business. When you create a logo, you are essentially creating a symbol not only for your business but also for what you want your business to represent to your customer base. It should be simple, attention-grabbing and convey the qualities that you want people to think about when thinking about your business. This can be a pretty tall order, so it is usually best to hire a graphic designer.
Once you have a logo, your next branding strategy is to get it out there. If you are mostly found online, think about doing things like banners and ad exchanges. This is a good way to utilize the viral nature of the internet. There are many things that you can do on networking sites like Facebook and MySpace when you are thinking about name recognition. If you want to advertise in the physical world, look into putting your logo on promotional items, like toys or office supplies. This is a good way to get your name out there and your logo into your customers minds.
When thinking about a brand for your business, remember that it is something that no business can be without. Use it to your advantage and make sure that your brand tells your customers what you want them to know about you!