Branding is often referred to as the “Goodwill Portion” of your
business. It is an intangible that can be of greater value than your
liquid assets. Being “brand aware” involves continuity in your physical
and today more importantly your online presence. Social networking
sites Twitter and Facebook allow organizations to determine what people
are saying, thinking and doing about their brands. What does
differentiate these two from each other as branding tools is a
difference of depth of information and rapid distribution.
are several great business and celebrity examples of being proactive
via social networking with their online brand. Whole Foods Markets can
be found on both Facebook and Twitter. They actively communicate with
buyers providing both product information and consumer alerts. Facebook
offers them a chance to provide forum based knowledge sharing, whereas
Twitter has become a rapid alert venue for product update & recalls.
Times Cartoons CEO Rick London takes a personal approach putting
himself forward as the face of his company on both Twitter &
Facebook. He provides links to his humorous cartoons, promotes his
celebrity clients & freely interacts within the online community.
wife & mother Kathy Ireland takes a selfless approach on Twitter
not promoting herself or her brand. Her tweets are both personal and
focused on promoting her charitable causes. She shares the wisdom from
her most recent book “Real Solutions for Busy Mom’s: Your Guide to
Success and Sanity” is an invaluable resource for moms who struggle
with real life issues.
Mariel Hemingway was born pre-branded via
her last name (maternal granddaughter of Ernest Hemingway). On Facebook
you see her warm personal messages to keep her fan base informed while
on her busy schedule. Twitter for Mariel it is a combination of
educating people about healthier living and promoting her new book
“Mariel’s Kitchen: Simple Ingredients for a Delicious and Satisfying
Twitter and Facebook each offer different active social
networking features. Facebook is journal format that allows customers
to add and comment on your entries. It is perfect for building a long
term relationship with your customer base. Unlike Facebook, Twitter
offers businesses & individual branding via the design background
feature and rapid 140 character tweets. Your background is billboard
that can feature web and email addresses, product information and
photos. Tweets allow rapid timely distribution of your product &
service information. By integrating your branded advertising and
marketing materials on Twitter and or Facebook you will become more
memorable in your prospective customer’s minds.