What business owner doesn’t want to make his or her
customers happier? Happy customers equal more business and referrals for you.
There’s nothing better than positive word of mouth advertising, because it’s
totally free. What if you could help your chances of making sure your customers
were satisfied with your product or services?
Social media and local SEO can help business owners connect
with their customers to make sure their needs are being met and they’re happy
with the interactions they’ve had with the business. Not sure how social media
and local SEO can help? Here are 5 ways.
1. Attract new customers. Using local SEO techniques
and social media can help you attract new customers. Creating a Google Place
page for your business and optimizing it for search engines can help your
business appear in the letters of the Google Maps results where potential
customers are most likely to see you. Adding enhancements to your page like
photos, videos, a full business description, coupons and more will help attract
customers to your page and away from your competitors. Making sure your
business is listed on review sites like Yelp, Merchant Circle and more can also
help attract new customers to your business. Potential customers will read your
positive reviews and choose to work with you. Customers can also leave reviews
on Facebook. Twitter tweets are now indexed in Google. This means if you use
keywords in your tweets, when people search for your products or services, your
tweets may show up in the results and entice them to check out your business.
2. Brand recognition. Social media sites like
Facebook, Twitter and YouTube get more exposure for your business. The more
exposure your business gets, the more recognizable your brand becomes. Soon,
when the time comes for your consumers to choose between you and your
competitors, they will choose you, simply because they remember your company
was the one with the funny video on YouTube that they enjoyed. Local SEO helps
consumers find your social network pages, photos and videos. Optimizing your
page or videos with the right keywords can help them show up in the search
results above your competitors. This will help guarantee potential customers do
business with you rather than your top competitors.
3. Customer loyalty. Social networks allow for
businesses to connect with their customers on a more relaxed, personal level.
When a customer actually likes a business or feels attached to it in some way,
customer loyalty is created. Making your social media network a place where
your target audience feels comfortable and entertained will make them more apt
to do business with you over your competition. Posting entertaining or
interesting search-optimized information on your Facebook, Twitter or YouTube
pages will increase the chance of your followers sharing the information with
their friends; which means more business for you.
4. Customer satisfaction. Social media networks let
your company interact directly with your customers. Customers can post
questions, concerns, praise or even complaints on your social media pages.
While complaints are not something you want on your pages, they bring
dissatisfied customers to your attention so you can fix the problem. Never
underestimate the power of one disgruntled customer. Its much better to get
the problem taken care of than to wait and see what kind of damage they can do.
Keep in mind that you have full control over what shows up on your pages. You
have the power to remove any unwanted posts that may appear and you can choose
to be notified by email whenever someone leaves comment. Social media networks
also allow for you to post questions or polls for your customers to answer.
Want to know what they thought of your newest product? Ask them on Facebook.
Getting their feedback will help you better serve them, which will increase
customer satisfaction and positive word of mouth.
The power of social media combined with local search can
help your business in many ways. Whether you need to attract new customers or
keep your currently customers happy, these techniques can help you grow your
business and increase your profit.