The development of cyber technology has produced a new phase in Internet marketing, and several advertising strategies have taken the lead in shaping the emerging online industries. But amidst all the fresh new forms that online marketing has taken, perhaps there is none more effective and more trustworthy than that which merges old techniques with the new ones: online video marketing.
Whether it is in the form of the traditional commercial, or simply a random video clip promoting an idea, video marketing has proven itself versatile enough to present creativity while communicating with the public. And with the many styles available, the basic requirements for this marketing style are simply a video camera, and an idea.
Video advertisements are also the ones that can effectively grab and maintain audience attention and interest. This is perhaps the most important aspect of an effective advertisement, as it escapes the seven second death, which indicates the small time window a network marketing website has to grab hold of a readers attention. This dynamic, fast quality of video marketing makes the format an invaluable addition to any network marketing company.
Aside from the ability of video marketing ads to capture attention and interest, it has also been proven to be an incredibly effective marketing tool for network marketing sites. Previous studies comparing the effects of video ads and print ads concluded that the former has a 72% greater effectiveness than the other. Videos were also found to have a greater trust effect on the potential buyers, adding an important factor to their eventual purchase choices.
Also, the more direct nature of video marketing has proven to have an effect on the level of audience comprehension of the product. Further studies on the overall effects of video ads showed that they lead to a level of understanding for the product that is 50% higher than that from usual presentations.
The dynamism and wide-ranged versatility of the video format also aids in brand promotion, when the video itself manages to leave an impression on the potential buyer. Just like how the usual television ads aim to capture the attention and interest of the customer, and in effect leave a small product bookmark on their minds, online video marketing draws in viewer attention and does so through online exposure. Embedding video marketing ads on websites help increase visibility and viewership, thereby increasing the chances of the ad reaching a wider market.
A well-made video marketing ad also increases the probability of a viewer telling friends and family about the ad, and encouraging them to try and watch it. And as mentioned, increased conversation about a products ad draws in greater awareness for the product itself.
The emergence of the online video technology, thanks mostly to the massive attention garnered by video website YouTube, has given the video marketing a whole new phase of significance in the Internet age, and it has proven itself to be as prominent now as it was before. And this fact has been taken into account by a number of technology companies, such as Yahoo!, MSN, and other similar brands, as they themselves turn to video marketing for their network marketing strategies.
The video marketing ad has lasted in the marketing strategy list, and it continues to be a prominent tool for any network marketer aiming to hype up a product or an idea. The endless possibilities available upon going for the format results in an endless number of variations that have been chosen to present a product. To use video marketing is to take hold of trusted tactics, and merge them with those that are within the realm of possibility for any network marketer in the industry.