When it comes
to attraction marketing or magnetic sponsoring as it is also known, it is
generally considered to be the best thing since sliced bread.
Once upon a time, we were all
told to make a list of 100 people that we know and call those people. The
company gave us this advice and then sent us on our way. Those days are
over. Attraction marketing is what separates the successful from the
If you do not understand this,
or understand this but not apply this, you will continue to struggle with your
Network Marketing business.
In a nutshell, it’s about
attracting people to you and your network marketing business instead of chasing
after them. What we usually see in traditional selling is where the
seller advertises and cold call people to find leads, then qualify those
leads that the seller finds to see whether they have an urgent need to buy or
have the financial means to buy whatever the seller is selling.
Once the seller finds the
qualified’ leads, he/she does some kind of presentation to the
qualified’ leads to show how good whatever the seller is selling is. Some are
convinced and buy, some are not and throws objections at the seller, which
the seller works to overcome.
In this scenario, who’s chasing
who? You got it. It’s the buyer chasing after the seller. You would not
believe how well this actually works. People want to work with others that they
like and who they believe can get them what they want and they also want to
buy, what they can not have.