Article marketing is a wonderful tool to gain attention to
your business. Article marketing has been around ever since the printing press
but it has really taken off in these days of the internet.
Article marketing is
a tool whose time has come: You can write free articles about your area of
expertise. Those articles are distributed across the internet, generating
exposure and positive publicity about your business as they are used as free
content on various websites. But there are seven important things your article
has to have in order for it to work for you.
1. First of all, it must have an effective headline. Online
article marketing works partially by using a keyword related to your business.
Experts say that keyword should be at the start of your headline, followed
immediately by what the reader will learn from your article. For example:
Vaccines: Heres what you need to know about the newest ones.
Its often very effective use a number in your headline. Your
readers are busy and lists are easy ways to give information quickly:
Vacations: Six things to do before you leave; Life Insurance: Five things to
look for in your new policy.
Another effective headline is to use a question: Headlines
such as Do you know an easy way to tell if youre drinking enough water?;
How can you tell your insurance policy is right for you? etc. tease the
reading into reading the rest of the article.
2. Your headline should be reflected by the opening
paragraph of your article (called the lead). Again, the lead should tell the
reader exactly what the reader will expect in the rest of the article and why
it is important.
3. Probably the most important thing your article needs is
good, quality information. If youre free article is only a puff piece about
how great your company is, publishers and readers will know it. Give them
information they can use and they will come to you in droves.
4. The text of your free article should have at least one
link to your own website, preferably in text that will entice readers to use
it. You can learn more about the new meningitis vaccine by visiting, www.yourwebsitehere.com. This is most effective if the link goes
directly to an article giving more in-depth information, rather than just to
5. It is very important for your article to have other links
within it. But remember, the links have to be to other websites that give high
quality information related to your subject. Doing so will add interest to your
subject and also improve your articles ranking in search engines. While Google
and other search engines have many parameters that go into ranking websites,
higher priority is given to those with high quality links.
6. Be sure to use the keyword that you used in the title
many times in the article. That will also boost its ranking in search engines.
However, do not just type the word keyword, keyword, keyword over and over
again: it can just as easily destroy your credibility because your readers will
sense the article is just a puff piece.
7. Write naturally. I know your third-grade teacher warned
you against using contractions and sentence fragments. But that is how people
talk and they are attracted to a conversational tone.
8. You should have one more link to your website in the bio
box at the end of your article.
9. Your bio box should also have your name, your companys
name and contact information. But to encourage people to visit your website
immediately, include an offer:
Bill Smith is an internationally known speaker and expert
is sassafras development. Visit his website at
wwww.billsmithssassafrassite.com for a free newsletter on new uses for
sassafras. Otherwise, readers will forget about you immediately.
10. The last item your article needs is one that is unseen
but very important: a proofreader. You may be a very effective writer and you
can use a spellchecker. Still, you need someone to look over your work to catch
mistakes and typos you missed. Better that they catch it before it goes out on
the net. They can also advise you if you need to shorten or lengthen your
These nine tips will go a long way toward making your free
article an effective tool for your business. If your article uses all nine of
these items, it will go a long way in your Article Marketing efforts.