No matter how hard I try, I always put thing off until my back is up against a wall and I have little to no time left to get it done. As Thomas Jefferson said:
Never put off till tomorrow what you can do today.
Well, I guess I’ve seldom heeded Mr. Jefferson’s advice and it appears that many marketers and business owners are falling into the same trap when it comes to the newest update from Google.
About a year ago, Google let us know that they were planning on a major update to their algorithm that they were referring to as the “Page Experience” signal and in that announcement they told us that we should expect that update to happen in May of 2021.
Their reasoning for such an advance notice was that due to the potential impact that this update could have to online properties (i.e. your website and apps) having this amount of notice would help everyone take care of the optimizations needed to get through this update unscathed.
A Little More Time
Based on my conversations with…