Search Engine Optimization, or SEO, is a crucial factor of web optimization for any internet endeavor. SEO entails making your website more “visible” in the eyes of internet search engines like Google, Yahoo, Ask.com, Duck Duck Go, etc
Search Engine Optimization exploits the public knowledge of how search engines work. Search engines follow a complicated algorithm to discover the millions and millions of new and unique web pages uploaded to the internet every day and sort them in some order so that they might be referred to when a user searches for a relevant query. The search engine follows several metrics for gauging the relevancy of a website, but the most often used one is the number of occurrences of “keywords”.
“Keywords” are specific words that the user searches for in the search engine. Although the approach differs greatly between search engines, a good rule of thumb is to count the number of times the keyword appears in a page. If the number is quite high or above a certain computed threshold, the page can be determined to be relevant to the user’s query. Depending on the topic of the web content published, finding out probable and likely keywords can either be easy or difficult. Recognizing these early on is a good way to ensure that your already published content is SEO ready.
Therefore, it is obvious that a good and proven way to increase the visibility of your website is to increase the number of times keywords appear on your page. However, there are also other methods to increase your search engine ranking. Generating cross-links, that is, links on other websites that lead to your page is another known method of search engine optimization. What an SEO service does is increase these incidences and occurrences. This causes the search engine to pay more attention to your content and website, making it all the more probable that a query on a related query will turn up your website.
Also within the purview of an SEO service is tweaking the content on your site to include more and more possible keywords. This kind of service surveys your particular web endeavor and its domain and suggests keywords that users might look for and encourage you to put them in your web content in greater and greater numbers for larger chances of visibility in a search engine.
The way search engines work is that they favor articles published in the past to new ones. As such, it becomes very difficult and highly improbably for newly published content to be turned up in a search engine results page, more so towards the top of the results which is where most of the people searching for the term restrict their eyeballs to. Having an SEO service optimize your website for the most popular internet search engines to maximize your hits from search engines therefore has a direct impact on the number of visitors to your site and how fast it grows further.