Oftentimes when marketing with articles, it is far too easy to get the mistaken impression that you need to do something fancy or tricky in order for your marketing efforts to “work”.
The truth of the matter is that obtaining a higher search engine ranking and a real surge in visitors is really rather easy:
1 – Firstly, you need to concentrate on your website or blog.
Pack your site with information that your viewers will find helpful. It is a really good idea to make sure your website is loaded with valuable content and that this content is updated regularly.
Your first task is to design a website that pleases your viewers. If your viewers are happy, then Google and the other search engines will be too. The objective of Google and the other search engines is simple, please its search customers, so if its customers (who are also your viewers) are happy with what they find at your website, then Google is delighted as well.
2 – After creating a stunning website, then you turn your attention to marketing it.
Just as a brick and mortar store must market itself to attract customers, so you need to market your website.
Don’t forget that both you and Google have the same agenda–you want to please your customers and Google wants to please its customers. When you provide value to your customers via the content on your website, search engines will come to know the value of your website and rank it accordingly.
It would be easy for you to get the impression from other website owners that Google and the other search engines are their enemy, something that they are afraid of or feel like they need to outwit. That is totally not the case–In exactly the same way that a travel agency is an ally to a hotel that it refers to, so Google can and will be an ally to your website.
Within the world of website marketing and search engines, the main language is links. The links that are going to your website tell Google a huge amount about the value and topic of your website.
There are two main purposes served by links on the web:
* It’s a kind of transportation. By simply clicking on the link on one page the viewer is transported to another web page.
* It communicates information to Google and the other search engines about the specific topic and value of your website.
It is possible for you to affect where your website appears in a search engine’s rankings by the quality of information that is on your website and also by how consistently you promote your website.
Article marketing is an excellent way to promote your website and will achieve the following three goals:
1 – Article Marketing develops good quality links to your site. Niche specific publishers are always looking for good quality, relevant content, so there is a good chance that your article will be published on a site covering a related subject to your own.
You are able to use your keyword terms within your resource box to create the link going back to your site. These linking words are known as “anchor text”, and the search engines use these words to discover how to rank your website and what it is all about.
2 – Article marketing spreads the word about your website and drives traffic to it to it. Ezines and other websites can republish your articles. Anybody reading you article either in an ezine or on a website simply click the link in your resource box and be taken to your site.
3 – Marketing with articles grows client confidence. As soon as a prospective client of yours reads a knowledgeable and well-written article they will think, “Do you know what, this person really does know what he is talking about, I am certain they can give me more excellent advice”. The more confidence that you can engender in a person, the more likely they will become a customer of yours.
The articles that you produce with article marketing are commonly known as ‘free reprint articles’, simply because they are free for online publishers to republish. The ‘payments’ that you receive as the author are the 3 benefits mentioned above. The way in which you receive these benefits is via the author resource box, which usually includes a link to your website and a reason to visit it, your name and a brief description of your company.
* Produce a thoughtful resource box designed in such a way that readers will want to click the link to your site.
* Submit articles to publishers on the internet and article directories.