1. Ensure your title counts – Just like a title of blog post, online
videos titles help drive traffic. A great title grabs the attention of
the viewers and show up in the search engines when visitors are surfing
for your topic.
2. Provide high quality and excellent content – You should take time to
critically think about the targeted audience. You need to understand
what the targeted market find valuable and what your online video can
teach them. Online videos succeed not only because they are of great
value to the viewers, but also because they demonstrate your skills and
knowledge thus proving to them that your are an expert. It is also good
to note that no matter the quality of your online video, it would
succeed if it is too long. Therefore, keep your online video as short as
possible.
3. Put the website URL address in the video – When editing your online
video, it is advisable that you make the most use of various editing
features. One of the simple features is the additional use of the text
box in the video by displaying your website address which helps your
website gain more exposure and bring more traffic.
4. Make use of video’s branding opportunities – You should ensure that
the logo of the company your promoting features more in some parts of
the screen for branding purposes. This can be done for the full length
or during key times in your online video. By doing this you set yourself
apart from other videos and ensure that viewers remember your video
plus the product or website you’re promoting much better which will
increase sales and traffic.
5. Ensure that you show your online video HTML link – By posting an
online video, you have the opportunity to provide some descriptions of
the online video to make the viewers understand it better. At all times,
you should start by the link which you want to attract your viewers in
order to benefit from this key opportunity. Put the online video URL as
the first thing in the box and then the keywords used in the title and
in the description.
6. Go beyond just using YouTube – Most of the online video marketers use
YouTube to post their videos. However, you can go beyond the use of
YouTube by embedding it on your website. This will help drive more
traffic to your website and also the time that visitors spend on the
website. By doing this
, you are likely to grow your audience. It is also
good to note that Google’s algorithms consider the number of time your
online video is watched because the numbers of views received add to the
number views tally on the YouTube which will increase your video’s
popularity. This is also important for being ranked highly in Google
search.
By following the above easy online video marketing tips you are likely to achieve your set goals in online marketing.
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