Article marketing is a simple way to get an edge on your competitors. If you are an online entrepreneur you have to know how to market online business with innovative strategies and tactics to differentiate your business from your competition. Two such marketing strategies are positioning and relationship building and this is where article marketing come in.
In a nutshell, article marketing consists of written content about your business that you supply to article directories and internet marketing eZine owners who then publish that content on their websites for free.
It provides these websites with quality content and, in turn, generates a link back to your website. It also helps your search engine rankings when people are searching for something that is related to your article’s content.
The Reason For Using Article Marketing.
Article marketing improves the positioning and relationship building for your online business because we live in an age where information is king. When you share your knowledge, you will attract prospects.
6 Reasons Why Article Marketing Can Give Your Online Business A Boost.
1. People like to buy from and deal with the best. Writing and effectively marketing your articles helps you position yourself as the expert in your industry.
2. Articles that contain useful content material and are distributed correctly can spread throughout the internet very quickly, inevitably generating business for you.
3.Keyword rich articles that are well written will help to improve your search engine rankings because the search engines want to send their users to worthwhile content.
4.People can make better decisions when they are well informed. Your articles can serve as the source for the information that they are searching for. When you are seen as an authority within your industry, people will be more likely to buy from you.
5. Your articles can be modified in a variety of different ways. They can be used as subject material for your newsletter; given away free to prospects or clients; used to start a dialogue in a blog or forum or put together as an eBook that can be sold or given away in return for a prospect’s email address.
6. Research shows that a potential customer needs to see your message approximately seven times before buying. Article marketing is a great way to consistently boost your prospect’s perception of you as someone who regularly adds value.
There is probably a good chance that your competitors are not using article marketing because it takes time, expertise and effort to write and use article marketing effectively. But those businesses that want to position their authority online will use article marketing as a vital part of their marketing strategy.