Social media has taken over the world in which we live and revolutionized the way individuals and businesses communicate. It can be effectively used at trade show exhibits to enable companies to better demonstrate their products and services and help attendees be aware of special events, drawings, or games at their trade show booths. The following are a few tips from experts on how to best use these new networks to enhance your event experience.Use Technology Every DayIn this age of digital networking, it would be detrimental for businesses to refrain from participating. Sitting on the sidelines of social media is not an option. It is crucial for companies taking part in trade show exhibits to make technology a part of their everyday life. Create a Twitter account or Facebook page to reach an unlimited amount of online shoppers and researchers. Another good idea is for a business to create a Wikipedia article or blog post to send out to contacts before attending exhibits. Also, companies could have a contest involving Twitter. For instance, sample terms could dictate that whoever can get a certain article or presentation re-tweeted at least three times before the show will get a special prize at the trade show booths. This will increase the interest in your products and create a marketing buzz.Live Audience PollingMobile technology has reached a point where you can receive nearly instant feedback about anything posted. By connecting live audience polling to these events, show exhibitors can quickly learn about the effectiveness of their trade show exhibits. Consider asking one or two questions of booth attendees and providing them with instructions on how they can quickly text or reply on Twitter to your questions. This feedback would be very valuable and also immediate.Decide Which Social Media Site To UseMarketing efforts and social media should go hand in hand. But which social media outlets should be used? It would be highly valuable to have an idea of which sites your target market utilizes before the trade show exhibits’ opening. Thanks to new developments, there are websites that enable you to enter the email address of prospective attendees and find out a list of all the social media networks that that client is connected to. Once you do this for all your potential clients, your business will have a better idea of which social media websites to affiliate with.The Right Technology Tools Video is often used at trade show booths to display product demonstrations and attendees’ reactions to the booth. However, the event environment can be very noisy. Look for products like the flip video camera that also has an external microphone hookup. This will allow you to avoid being drowned out by the noisy crowds of trade show exhibits.If companies immerse themselves in technology every day, use live audience polling, determine the best social media sites to use, and embrace technology that will specifically work well at trade events, they will be more successful at using social media effectively.
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ABOUT THE AUTHOR
Chris Harmen writes for Skyline, a leading expert on trade show exhibits.They offer high-quality trade show booths, rentals, accessories, storage options, and more.