If you’re a marketer or SEO, you likely already know about the importance of title tags and meta descriptions to help improve your rankings. But as with most things in marketing, going a little further can reap much better results.
While most marketers stop at title tags, using advanced meta tags can help you communicate to Google which landing pages on your websites are most important and, in the process, improve your rankings.
In this article, I’ll share four advanced HTML tags that can help you improve the rankings of your most valuable and highest-converting pages.
The meta robots tag gives site owners control over whether Googlebot crawls and indexes their pages. Site owners can use robots directives to give Googlebot specific crawling and indexing instructions. The primary robots directives include:
- “index, follow”: Tells Googlebot to crawl and index the page normally
- “index, nofollow”: Tells Googlebot to index the page but to ignore the links on the page