Haulage companies should check out these social media tips to get maximum marketing exposure for their transport business.
Although haulage companies are now heavily investing in social media and making the extra effort to reach out to current and potential customers through such avenues as Facebook and Twitter, often, the failure to fully grasp the special nature of social media gets in the way of fully taking advantage of it.
To avoid time-wasting mistakes, here are the top three things to remember.
A common mistake among haulage companies, especially those who don’t to understand the impact of social media has upon our everyday modern lives, is that they fail to make a concerted effort or a solid online presence. They build a website then expect it to gather its own followers; they create an Instagram account but fail to be consistent; they make a so-called official company blog, but fail to write relevant articles in a consistent, predictable manner that builds a reader base. The point is, these seemingly separate entities or websites can be consolidated and made to work together.
For example, you can make it easy for your blog’s visitors to share your blog posts on Facebook or Twitter or even Pinterest by adding an easy-to-click button. The key behaviour here is the common impulse to share, and to take advantage of that impulse while the user or potential customer is still reading your page. Miss this two-second window and the user may have moved on to another website.
Showcase Your Achievements and Daily Operations
Every day in the life of a hauler can be filled with a deep sense of accomplishment: when you see that smile on the customer’s face when you make a successful delivery, isn’t it vindication enough?
But imagine upping the ante and taking it to another level: what if every good customer experience was made known to as many people as possible? That’s the purpose of social media—whenever something strikes a nerve among a multitude of people, it can easily turn ‘viral’, and that bit of information can be rapidly shared by thousands of people. That’s why it is important for haulage companies to make it a point to showcase the good news on the social media accounts – your Facebook page or Twitter or Pinterest or whatever it is you’re using. A reminder, however: the posts should contain relevant and interesting information, and not just be empty placeholders of images or photos.
Engage your Readers
It is not enough to simply create a Facebook page, for example, or a Twitter account and begin posting. Haulage companies should take this lesson from savvy online marketers: engage your readers or fan base by asking them questions or occasionally running promotions or anything that not only excites them, but also benefits them using your services. At the very least, well-timed polls can go a long way as far as exposure is concerned.