marketing is a long term marketing process to maximise the life time value of
your customers. Direct response advertising and direct marketing are the
methodologies that savvy marketers use to build those relationships. And the
good news is it just got a whole lot easier because of the new social media opportunities
provided by web 2.0 strategies.
advertising and direct marketing methodology is the dynamic duo used by
successful marketers for decades to build long term customer relationships
a.k.a. relationship marketing. But it’s
the introduction of social media like blogging and social networking sites that
web 2.0 strategies provide, that has got two-way dialogue humming.
If you want to
eliminate cold calling, open doors and close deals then you simply must pay
attention to the new web 2.0
opportunities that are taking relationship marketing to a whole new
are either looking on the internet for information or entertainment. So they
are looking to connect with someone who can provide an answer to their question
or solution to their problem, either business or pleasure, or both. Web 2.0 is
all about conversational media and it’s your job to provide both content and
connection and be “seen” out and about in all the right places to
hold up your end of the conversation.
Here’s 3 top ways business owners and entrepreneurs
can build profitable long term relationships using social media.
A blog is simply
an online journal published for the public to read and is similar to a website
except it’s updated regularly with journal entries, known as posts which are
organized by date. You get to set the agenda and the topics and post as often
as you like. Search engines love blogs
because of the frequent fresh content which is why when your prospective client
is searching on a topic using your key-words, they will likely find you.
What really sets
them apart from a website is people can leave comments and that’s where the
2-way dialogue kicks in. But there’s more. Other people can read their messages
(which you get to approve before posting) and leave one themselves. They can
even forward it to friends and colleagues and sign up to receive a notice every
time you post a new blog.
2. Social networking
is not new. We have been building relationships both personal and business by
meeting and connecting with people socially in all sorts of places. But it’s
the on-line social networking that has opened up a whole new dimension. Sites
like Facebook, MySpace, Linked In and Plaxo are multiplying rapidly to create
choices for personal and business socializing that provide unlimited, world
wide reach and the best part is it’s free. And fun.
Remember, you are
looking to build relationships, not catch and kill. So behave as you would when
getting to know someone new and save your sales pitch for the right
You can promote
your events, products, website or other interesting offers but make sure that’s
balanced with genuine interest in your new friends.
Podcasts are short
audio or video programs that are distributed over the internet and search
engines love them so they will drive traffic to your site. And prospects can
get to know your better when they can see and hear you.
There are many
podcast directories that organize and display podcasts and people can search on
them for topics of interest and that’s how they find you. People can also
subscribe and download automatically when new content is added so you reach
your market rapidly.
You can even
repurpose the same digital media files that you create for your website for
downloading or streaming. The difference is podcast directories provide
syndication so they are made available to multiple other sites, giving you far
greater reach. It comes with it’s own feed so you upload once and it is
generated automatically across the Web.
Not only are these
methods efficient but they are free and you can integrate them so you can
really maximize your efforts and power up your marketing.